5 Tips on The Development of New Product,new product development 

We know that any product has a lifecycle, as customer demand and market competition environment changes, the enterprise’s new products will have to continue to change.so the development of new product or project is very imporant for any company. whether new product development works in your company is the key point.

The development strategy of new products is very important to enterprises, but also related to the survival of enterprises. New product development faces many problems, for example:

1, the new product development cycle is too long, the listing delay;

2, new products can not meet market demand;

3, new products in the market is not competitive, not recognized by customers;

4, the cost of new product development is too high,

5, no systematic new product strategic planning, 6,

Usually product development is only one department of things, other departments are not involved; 7. Lack of evaluation and motivation in the development of new products; 8, no one is responsible for the success of the whole new product and so on. See all kinds of problems faced by new product development, so enterprises must system new product development strategy to ensure the sustainable development of the company.

Here are the five main points of new product development:

1. New product development to market demand-oriented.
Although this may be a nonsense, but in many of our company’s new product development team, especially in the thinking of researchers, this view is still lacking. Many enterprises or technology-oriented, I have what kind of technology, I will launch what kind of products.
and market-oriented is the need for us to target customer groups, the needs of customer groups analysis, customer needs what kind of products, we will launch what kind of products, so that the success rate of the product will be higher.

2. New product development should adopt a Cross-sectoral Project manager system. In the new product development operation model, we propose to adopt the project team operation mechanism under the project manager system.
A project team is responsible for the success of the new product, the team members from various departments, there is a market, research and development, procurement, quality, production, so set up an inter-departmental operation team to ensure the smooth development of new products.
The new Product development project Manager is responsible for the overall project planning, resource allocation, progress monitoring, budgeting, etc., and coordinates the relevant resources to review the review points in the new product development process to ensure the project quality.

3. New product development to market demand-oriented.
Although this may be a nonsense, but in many of our company’s new product development team, especially in the thinking of researchers, this view is still lacking. Many enterprises or technology-oriented, I have what kind of technology, I will launch what kind of products.
and market-oriented is the need for us to target customer groups, the needs of customer groups analysis, customer needs what kind of products, we will launch what kind of products, so that the success rate of the product will be higher.

4. New product development adopts the whole process of “end to end”.
New product development process, many enterprises have different practices, we emphasize that the “end-to-end “, so-called “end-to-end ” refers to the beginning of customer demand, to the final delivery to the customer’s entire process.
Many enterprises in the product development process, each department responsible for a small piece, no one is responsible for the success of the whole project, there are problems to shirk responsibility, in the project implementation process, due to the different departments of the project objectives of the understanding of inconsistent, resulting in project implementation difficulties.
As a result, our cross-functional operations team, and End-to-end operation, are a strong guarantee for the successful completion of new product development projects.

5. The product development must have the performance appraisal and the stimulation.
Because everyone will have inertia, everyone needs incentives, therefore, a reasonable assessment and incentive system can help employees improve their work enthusiasm, improve staff efficiency. The performance appraisal is also a kind of value and the work goal guidance, as the General Staff speaking, the company examines what, they focus on what.

Reasonable assessment and incentive system can more effectively guide the staff’s value orientation. The key point of performance appraisal is result-oriented, process assessment and result combination, because good process is the important guarantee of good result.

Also if you are looking for a total ODM service provider ,pls also contact our sister company in our group company ,IRL Electornics Co.,Ltd .He has worked with Google,Motorola ,BMW,GE,VW,GP and so on for their products development .

Or you can also send your inquiry us and contact our 18-year old professional team